
There's no easy road map to success when starting your own business, but it can be especially difficult in a creative industry like interior design. From developing a strong brand identity to charging your worth, growing a successful business often requires trial and error. But there are some tried-and-true tips that can help you along the way. We asked a few successful interior design professionals to share their top tips on running a business. Here's what they had to say:
Build A Support Team
"A great support team is essential to any business's success, but this can be especially true in a creative industry like interior design. That's because you not only need someone who can do the job well, but also someone who can take direction, be creative and work well with others. A good team often starts by partnering with other designers and finding trade partners to acquire goods. Installation services are also important and planning ahead for these can save a lot of headaches down the line." - Suzie Williford, Owner, SW Design Concepts
Define Your Brand
"Defining your brand by setting your goals and motivation are some of the first steps you should take when starting a design firm. A clear vision is pertinent for success. Set long-term goals that will help define not only your business but also your brand; keep in mind, if done correctly, this shouldn't be a short-term endeavor with an expiration date. It's beneficial to have the mindset that once you reach one goal, it's time to set another long term goal. Document these goals and put them in a place where you will see them every day as a reminder of what your business is working towards." - Shane Goulding, co-founder, Goulding and Heart
Have A Mentor
"Starting a business can be overwhelming and there are going to be a lot of decisions that need to be made along the way. Having a mentor who has already been through the process and can offer guidance and advice can be invaluable. A mentor helps you navigate the waters, avoid common pitfalls, and offer an objective perspective when needed. Without Robert being my mentor, I would not have a successful business today" - Sarah Wittenbraker, owner, Holland Homes
Find Your Niche
"One mistake that I see new businesses make is trying to be everything to everyone. When you're first starting out, it's important to find your niche and focus on that. Once you've established yourself in that area, you can expand into other areas. Trying to do too much at once will only lead to confusion and a lack of focus." - John Gidding, owner, John Gidding Design
Develop A Strong Online Presence
"In today's day and age, having a strong online presence is more important than ever. That means having a website that is not only well-designed but also easy to navigate and full of relevant information. Social media is also key for promoting your business and connecting with potential clients. Make sure you are active on the platforms that your target audience is using and that you are regularly sharing fresh content." - Nicole Zavala, founder, NMZ Design
Know Your Worth
"One of the most important things I've learned in running my own business is to know my worth. As creative professionals, we often undervalue our services because we think that everyone can do what we do. But the truth is, not everyone has the same skill set or experience. Learning to charge what you're worth and stand by that is crucial to success." - Jennifer Stone, owner, Jennifer Stone Interiors
Keep Learning
"The interior design industry is constantly changing and evolving, so it's important to always be learning. Whether that means taking in seminars, reading industry articles, or attending shows, make sure you are always expanding your knowledge. This will not only help you keep up with the latest trends but also give you the ability to offer your clients the best possible service." - Lindsey Coral Harper, founder, LCH Designs